Privacy Policy
Effective Date: January 5, 2026
ATLANDER TYRE (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or communicate with us, in accordance with the EU General Data Protection Regulation (GDPR).
1. Data Controller
The data controller responsible for your personal data is:
Company Name: UNIPOWER TYRE GROUP / ATLANDER TYRE
Address: Building 12, No.177-123, Heilongjiang South Road, Shibei District, China
Email: brand@unipowertyregroup.com
Phone: +86 532 6778 8675
If you have any questions regarding this Privacy Policy or how your data is handled, you may contact us using the details above.
2. Personal Data We Collect
We only collect personal data that is necessary and relevant for business and communication purposes. This may include:
a) Information You Provide
Name
Company name
Country or region
Email address
Phone number
Any information you submit via contact forms, email, or other communications
b) Automatically Collected Information
IP address
Browser type and version
Operating system
Pages visited and time spent on the website
Referring website
This technical data helps us understand how visitors use our website and improve performance and security.
3. Purposes of Data Processing
We process your personal data only for legitimate and clearly defined purposes, including:
Responding to inquiries and business communications
Providing product information and customer support
Managing business relationships with distributors, dealers, and partners
Improving website functionality and user experience
Ensuring website security and preventing fraud
Complying with legal and regulatory obligations
4. Legal Basis for Processing
Under GDPR, our processing of personal data is based on one or more of the following legal grounds:
Consent – where you have explicitly agreed to data processing (e.g. cookies, marketing communications)
Contractual necessity – where processing is required to respond to or fulfill a business request
Legitimate interests – such as operating our website, maintaining business communication, and improving services
Legal obligation – where processing is required by law
5. Data Sharing and Disclosure
We do not sell or rent your personal data.
Your data may be shared only with:
Trusted service providers (e.g. website hosting, IT support, analytics services)
Legal or regulatory authorities, where required by law
All third parties are required to handle your data securely and in compliance with applicable data protection laws.
6. International Data Transfers
As our company is located outside the European Union, your personal data may be transferred to and processed in countries outside the EU/EEA.
When such transfers occur, we ensure appropriate safeguards are in place, such as contractual protections, to ensure your data is handled in accordance with GDPR standards.
7. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes described in this policy, including:
The duration of our business relationship
Legal, accounting, or regulatory requirements
Internal operational needs
Once data is no longer required, it is securely deleted or anonymized.
8. Your Rights Under GDPR
If you are located in the EU/EEA, you have the following rights regarding your personal data:
Right to access your personal data
Right to correct inaccurate or incomplete data
Right to request erasure of your data (“right to be forgotten”)
Right to restrict processing
Right to data portability
Right to object to processing based on legitimate interests
Right to withdraw consent at any time
Right to lodge a complaint with a supervisory authority in your country
To exercise any of these rights, please contact us at brand@unipowertyregroup.com.
9. Cookies and Tracking Technologies
Our website may use cookies and similar technologies to enhance user experience and analyze website performance.
Non-essential cookies will only be used after obtaining your consent. You may manage or withdraw your cookie preferences at any time through your browser settings.
10. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, misuse, or disclosure.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect legal, technical, or business changes. Any updates will be published on this page with a revised effective date.
12. Contact Information
If you have questions or concerns regarding this Privacy Policy or your personal data, please contact us:
Email: brand@unipowertyregroup.com
Address: Building 12, No.177-123, Heilongjiang South Road, Shibei District, China
Phone: +86 532 6778 8675
