Shanghai, China – September 5, 2025 – ATLANDER successfully concluded its participation at the 20th China International Tire Expo (CITEXPO 2025), marking another milestone in the brand’s global journey. As CITEXPO celebrated its 20th anniversary with record-breaking achievements, ATLANDER stood out as one of the most dynamic tire brands connecting with global partners.
Held from September 3–5, 2025 at the Shanghai World Expo Exhibition & Convention Center, CITEXPO 2025 attracted 15,000+ professional visitors from more than 140 countries, making it the largest tire and wheel trade show in the Asia-Pacific region. ATLANDER showcased its full range of products, including the ROVERCLAW M/T series, the X-SPORT high-performance line, and the newly launched models designed for both on-road precision and off-road durability.
Throughout the three-day exhibition, ATLANDER’s booth became a hotspot for importers, distributors, and dealers who were eager to explore the brand’s strong product lineup and innovative marketing support. The “Tread All Lands” philosophy was on full display, emphasizing ATLANDER’s commitment to providing reliable, versatile tire solutions for global markets.
In line with the exhibition’s theme of global connectivity and industry innovation, ATLANDER highlighted its expanding international presence. By leveraging strong production capacity in Asia and a growing network of overseas partnerships, ATLANDER reassured global buyers of supply stability and long-term cooperation opportunities—even amid complex trade environments.
The team also engaged in meaningful discussions with clients from North America, Europe, Africa, and Southeast Asia, reflecting ATLANDER’s strategy of strengthening partnerships with existing distributors while opening doors to new markets.
“CITEXPO 2025 was not just a trade fair—it was a powerful reminder of ATLANDER’s role as a global tire brand,” said the ATLANDER team. “We are proud to bring together world-class products and strong marketing support, ensuring our partners grow with us in every market.”
With the overwhelming success of CITEXPO 2025, ATLANDER looks forward to continuing its mission: delivering high-quality tires and creating value for global partners. The brand will carry this momentum into upcoming international exhibitions in 2025, further reinforcing its position as a trusted name in the global tire industry.
ATLANDER – Tread All Lands.
