Pioneering Smart Manufacturing and the Future of Tire Innovation
May 15, 2025 – Guangrao, China – Tire brands SONIX and ATLANDER made a commanding impression at the 2025 China GRTAE (Guangrao International Rubber Tire & Auto Accessory Exhibition), captivating the audience with cutting-edge technologies and a strong international presence. The bustling booth became a hub of lively interaction, welcoming global distributors, industry leaders, and partners to explore market trends and technological breakthroughs.
Global Reach Meets Local Innovation
Built on solid foundations in European and North American markets, both SONIX and ATLANDER have earned consistent praise for diverse product offerings, distinctive design language, and reliable performance. This year’s GRTAE marked the domestic debut of several advanced products, merging a fashionable, high-tech brand identity with innovation tailored for Chinese consumers.
Advanced Tire Technologies Take Center Stage
SONIX presented a selection of high-performance passenger car and light truck tires, including the Xsport S8, Xcomfort S7, L-ZEAL56, and SuperVan S1/S2 series—each engineered for comfort, durability, and smooth handling.
ATLANDER showcased its adaptable range built for diverse terrains and seasonal conditions. Highlights included the sporty LanderXsport ATL33/ATL36, the versatile LanderAllseason ATL55, and winter-ready models like LanderWinter ATL75 and SNOW55. Each product is designed to balance safety and comfort under extreme road and weather conditions.
A Crowd-Pulling Showcase of Innovation
The display attracted a steady stream of visitors, generating widespread interest in the latest product lines and intelligent tire technologies. Industry 4.0 solutions took the spotlight, revealing a robust capability in R&D and market leadership. The enthusiastic crowd served as a testament to the growing influence and appeal of both brands on the global stage.
Interactive Technology Brings the Future to Life
Futuristic robotics added a captivating layer to the visitor experience. The Unitree G1 humanoid robot and a biomimetic robotic dog drew crowds with interactive demonstrations, spotlighting the seamless integration of intelligent automation in tire manufacturing. These elements offered a vivid preview of how smart technologies are transforming the industry.
Driving Toward a Smarter, Greener Future
A clear commitment to intelligent manufacturing, sustainability, and performance excellence continues to define the vision for SONIX and ATLANDER. With plans for ongoing global expansion and deeper technological integration, both brands are accelerating the transition toward smarter, more sustainable mobility. This forward-looking approach signals a bold new chapter for the tire industry—one built on innovation, collaboration, and purpose-driven progress.
